Ducati Motor Holding enjoyed yet another great year sales-wise in 2016, which saw 55,451 motorcycles delivered to their customers. This meant a 1.2% increase over their 2015 output, which means they’re still going in the right direction we guess!
Obviously, this made Ducati CEO (and big cheese) Claudio Domenicali rather happy…
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“Ending the year of our 90th anniversary with yet another record is a source of immense pride and satisfaction”, said Claudio, “2016 was the seventh consecutive growth year for Ducati, clearly confirming the soundness of the Bologna-based group’s strategy and skills.”
Ducati claim that sales on bikes such as the Multistrada were up by 16%, the Hypermotard range was up by 15% and they managed to shift 5,200 XDiavels. Not bad going, we say.
As impressive was the 15,500 Scrambler derivatives sales figure, a sub-brand which has been a huge hit for the Italian manufacturer.
The 55,451 bikes sold were across its world-wide 783 outlets, spread throughout 90 different countries.
Unsurprisingly the USA was their biggest market with a total of 8,787 machines sold, but other areas also saw sales increases with Italy, Germany and Spain enjoying a bump up. Their business in the Far East and South America has also turned over impressive results, too.
With other manufacturers also enjoying a resurgence of sorts, things could be looking up for the industry as a whole and if we get any other pertinent information from other marques about sales, we’ll let you guys know.
In the meantime, bravo, Ducati!
